'Mobile first' responsive web design
Soon the majority of website visits will come from mobile devices. Smartphones and tables have changed the way people use the web. Responsive websites automatically reconfigure themselves to provide an optimised experience for desktop, tablet or smartphone – and anything in-between.
Public Impact provides businesses with cost effective, responsive web design. By presenting your brand effectively across different web and mobile platforms your organisation gains the ability to tap into new markets. Research has shown that mobile internet use is increasing right across society, younger markets lead the way but all groups are finding their way to mobile internet, changing the context of web use dramatically.
Website audit
Sometimes you know there is a problem with your website though you are not sure what it is, at other times you think there might be a problem or perhaps you wonder how your site compares with your competition. Public Impact helps you nail down the problem and understand better where to go next by demonstrating the strengths and weaknesses of your site and signposting the way to better search performance and lead generation.
Website design
There is no great secret to designing an effective website, just don’t start by drawing a set of visuals! Our starting point is to understand your brand, your audience, your business goals and where your website fits in your marketing strategy. There is no ‘one size fits all’ approach but all effective design starts with the definition of the problem at hand. Where no clear brief exists Public Impact helps you define the approach to the project. Effective pre-project planning sets your course for better results and the most appropriate design.
We create a user experience for all platforms that helps you stand out from the crowd and that is easy to use and which is independent of proprietary technologies. We create experiences which build on the wide ranging research available into on-line consumer preferences in such areas as ecommerce and customer engagement. We design sites that are manageable – that can be maintained easily and give you the ability to keep your site up-to-date easily.
Web Development
With an experienced team capable of taking on any site from a single template to a corporate framework including multiple microsites and user portals Public Impact focuses on producing scalable, robust sites. Our development encompasses intranets, extranets, member and customer areas, ecommerce, blogs and forums utilising ‘best-of-web’ tools and open source technology. We deliver sites that grow with the needs of your organisation and which future-proof against the need to change brand, look and presentation in the future.
Content Management
Content management solutions put you in control of your website management. Not so long ago content management solutions (CMS) were either prohibitively expensive or limited and inflexible. Now CMS is commonly available as Open Source software with large after-markets providing support and development. Despite this many organisation have still to tap into the power and control of a CMS driven site.
Search Engine Optimisation (SEO)
Good SEO principles should be designed into websites but increasingly being found by search engines is about having relevant, engaging and well-written content on your site. Public Impact can help with your SEO and can transform your web content into a lead generating machine.