Public Impact Blogs

Recent and Featured

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  Will the Co-operative Bank brand survive?
  February 13, 2017

  This morning’s news about the continuing difficulties of the Co-operative Bank raised one obvious.. →
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  The Apprentice Final: Learning to Present
  January 3, 2017

  Happy New Year readers. I hope you got some time to put your feet up in front of the TV over Christmas... →
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  What are the right social networks for my business?
  December 8, 2016

  It’s easy to be cynical when you’ve worked with the technology industry for any length of time... →
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  When Strategy Fails: What business can learn from 2016’s political shocks
  November 10, 2016

  Neither of this year’s big political shocks needed to happen. Both were failures of strategy in.. →
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  Rewards follow clear web strategy
  October 10, 2016

  Working with the public and private sectors over an extended period during which web and digital technology.. →
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  What is a brand strategy and how do we get one?
  September 7, 2016

  With a clearly defined brand strategy in place you have a roadmap to developing.. →
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  Time to Re-fresh or Time to Re-brand?
  August 9, 2016

  There is a fashionable view that in the digital age it is necessary constantly to.. →
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  How to Achieve Effective Brand Management
  July 7, 2016

  Brand management is like training a dog. Or anything for that matter. Start in the right way, follow.. →