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  Reading Cycle RoutesPublic Impact   Reading Cycle RoutesPublic Impact
  • Home
  • Communication
    • Brand
    • Strategy
    • PR and Media
    • Creative and Content
      • Websites
      • Print
      • Digital
  • Engagement
    • Public Consultation
    • Planning and Infrastructure
    • Audience Research
    • Workforce and Stakeholder Engagement
  • Training
  • Events
  • Blog
    • Public Impact Blogs
  • Contact
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Reading Cycle Routes

"This project enabled us to combine our specialist knowledge of transport and local government with out creative skills to produce a strong distinctive brand, logical mapping and a strong promotional strategy based on a simple premis: where do people want to go and how do they get there on a bike." - Jane Coney, Creative Director.

Client

  • Unitary local authority
  • Urban centre
  • Award-winning transport service

Brief

  • Brand and map the network
  • User engagement
  • Strategy to communicate cycle priority

Results

  • Progressive increase in awareness
  • Year on year increase in cycling modal share
  • Partnership with neighbour authorities
  • New funding opportunities
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Public Impact is headquartered in Newcastle-upon-Tyne and has a southern outpost near Reading, UK.

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Please call us on (+44) 0844 880 0028.

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