• Home
  • Communication
    • Brand
    • Strategy
    • PR and Media
    • Creative and Content
      • Websites
      • Print
      • Digital
  • Engagement
    • Public Consultation
    • Planning and Infrastructure
    • Audience Research
    • Workforce and Stakeholder Engagement
  • Training
  • Events
  • Blog
    • Public Impact Blogs
  • Contact
Reading Cycle RoutesPublic Impact Reading Cycle RoutesPublic Impact
  • Home
  • Communication
    • Brand
    • Strategy
    • PR and Media
    • Creative and Content
      • Websites
      • Print
      • Digital
  • Engagement
    • Public Consultation
    • Planning and Infrastructure
    • Audience Research
    • Workforce and Stakeholder Engagement
  • Training
  • Events
  • Blog
    • Public Impact Blogs
  • Contact
‹Previous

Reading Cycle Routes

"This project enabled us to combine our specialist knowledge of transport and local government with out creative skills to produce a strong distinctive brand, logical mapping and a strong promotional strategy based on a simple premis: where do people want to go and how do they get there on a bike." - Jane Coney, Creative Director.

Client

  • Unitary local authority
  • Urban centre
  • Award-winning transport service

Brief

  • Brand and map the network
  • User engagement
  • Strategy to communicate cycle priority

Results

  • Progressive increase in awareness
  • Year on year increase in cycling modal share
  • Partnership with neighbour authorities
  • New funding opportunities
Communications
NEECC Logo

Essential information

Public Impact is headquartered in Newcastle-upon-Tyne and has a southern outpost near Reading, UK.

We offer business communications, PR and media, public, workforce and stakeholder engagement, training, event organisation, creative and content including print web and digital.

Use of this site is at your own risk. Continued use implies acceptance of the terms of use which includes things like cookies. Full terms and conditions of use are set out below.

Please call us on (+44) 0844 880 0028.

All site photography © Public Impact.

Recent Posts

  • Will the Co-operative Bank brand survive?
  • The Apprentice Final: Learning to Present
  • What are the right social networks for my business?
  • When Strategy Fails: What business can learn from 2016’s political shocks
  • Rewards follow clear web strategy
  • Terms & Conditions
  • Terms of Use
  • Privacy & Data
  • Copyright
© Public Impact Limited. 2016.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT