UNISON Regional Recruitment

"A challenging campaign environment requiring above the line value and below the line targeting within the workplace. The simple message - Unions are for people like you. " - Jane Coney, Creative Director.

Client

Major Public Sector Trade Union
Challenging employment ‘churn’
South East region

Brief

Co-ordinated recruitment messages
Multi-channel
Public and workplacepresence
Media launch

Results

Targets achieved
Highest recruitment level for region

Communications, Creative