Strategy is about winning. It isn’t visionary, it isn’t a plan. Strategy is a series of choices – the key choices the organisation must make based on the analysis of facts about your organisation, your resources, your markets and your ambitions to be better than the competition. It is the process of defining what you can achieve and how you can achieve it.
In this respect Communications strategies – for brand, for media, for marcomms or for digital media - are no different to any other form of strategy. They are about winning the battle of communications. They define where to go and how to get there from where you are right now.
Public Impact helps you develop, define and review your strategies through several distinct service offerings:
Critical Friend
In business as in life your real friends are not the people who tell you what you want to hear but are the people who tell you what you need to hear. As your critical friend we examine the strategies you are developing, or your existing strategies against reality and the experience we have accumulated working with hundreds of businesses large and small. We work as you ask use, providing a challenging ‘third eye’ across your plans, asking difficult questions and focussing the choices that you need to make. The process delivers more robust, more effective strategy providing for more confident implementation and progress.
Facilitated Workshops
Strategies that are seen to be ‘top-down’ can lack the understanding and ‘buy in’ that’s essential to deliver success – especially when there is a process of change involved. A workshop-based process lays the foundation for embracing change producing strategies with the full buy-in of the organisation. Public Impact’s qualified facilitators work with you on strategy development workshops from concept through agenda to delivery and documentation. Our independence helps deliver not just consent but great creative ideas that make full use of one of your key resources – your people.
Evaluation and review
There’s an old saying that no battle plan survives contact with the enemy. That’s why appraising progress and reviewing plans must be built into any strategy. Public Impact provides the objective, independent scrutiny for an honest picture of progress and recommendations on where and how you need to adapt.
Strategy partnership
Alongside our services researching audiences, auditing brand assets and engaging the workforce and stakeholders, Public Impact’s approach offers businesses a comprehensive partnership providing valuable independent advice and validation of your strategies.