Brand Management

Full day course: £375

The brand is an essential of business, but is much misunderstood. This course is not about choosing or designing the right logotype. It is about the consistent implementation and roll out of the brand within and outside the organisation and the practical tools and techniques to deliver effectiveness.

What you will learn

You will learn how brands are tools for the organisation and positioning of products and businesses. You will understand the need to create focus around the brand and the importance of codifying the brand and communicating its purpose, creating ambassadors for the brand and influencing the customer experience.

Course content

  • What is a brand?
  • Understanding the role of the brand manager
  • Essential tools for brand management
  • Effective guidelines
  • Five tactics in achieving consistency
  • The role of the brand champion
  • Baselining the performance of your brand

Who should attend

Those who have, or intend to have, responsibility for managing the consistent implementation and promotion of brands, such as:

  • Marketing managers
  • Communications managers
  • Product managers
  • Owner-managers
  • Marketing executives
  • Directors with brand responsibilities
  • Marcomms Managers and designers

How the course works

The course is conducted through a combination of workshops, simulation exercises and practice sessions with one-to-one feedback and coaching.

What you will receive

  • A Brand Management Template
  • Full course notes in eBook format
  • Certificate of attendance

Where and when

Contact us for details

Our trainers

Our trainers are experienced marketing professionals and qualified tutors.

Each brings direct personal experience of hands-on brand management.