Essential Media Skills

Full day course: £375

Every business, charity and not for profit organisation can raise its profile through effective use of the media. Every manager can improve their communication skills by understanding how the media works and thinking through how they communication in those terms. Why? Because the media shapes how we listen and how we absorb information in the modern world. Understanding the media is a valuable tool in your career.  

This one day course aimed at those with limited experience of using the media but who want to project themselves and their organisations effectively.

What you will learn

The course gives you the skills and techniques that enable you to approach media relations with confidence. You will learn the tried and tested method of dealing with interviews. You will understand the right way to approach pro-active media releases and story generation. You will understand how to compile a news agenda and learn the essential things to do and not to do in a crisis.

Course Content

  • What is news
  • The news agenda
  • Understanding key messages
  • Preparing a story
  • A journalist calls
  • How to use your communications team
  • How to prepare for a broadcast interview
  • Interview techniques
  • Social media – 5 ‘dos’ and 5 ‘don’ts’
  • When it all goes wrong

Who should attend

  • Owner-managers
  • Service managers
  • Marketing managers
  • Marketing executives

How the course works

The course is conducted through a combination of workshops, simulation exercises and practice sessions with one-to-one feedback and coaching.

What you will receive

  • Scenarios for preparation for interview practice.
  • Full course notes in ebook format.
  • Attendance certificate

Where and when

Contact us for details

Our trainers

Our trainers are experienced media professionals and qualified tutors.